How can we be intentional about social media?
The staff at Gayton posed this question, and RVACreative‘s staff worked with them to find their niche. Across Facebook, Twitter, LinkedIn, YouTube and Instagram, Gayton’s platforms enabled them to:
- promote and highlight upcoming/recent events
- build a sense of community around the brand (organization)
- connect to meaningful content from other sources
Each social network targets different audiences with different content. Using available tools, RVACreative helped Gayton target each message to its most critical audience through each social network.
How do we build followers?
Every organization asks this question. For Gayton, our staff created visual tools for the organization to promote their networks. Gayton’s staff then ran promotions to encourage new followers and connections.
We also built a new Gayton.tv platform to raise the profile of YouTube in their web content structure.
On a slow week, Gayton’s Facebook posts reach an audience of 300-600/day. When something significant is taking place in the community, the number reaches 1,000-1,200/day.
When they hosted their large, annual Christmas event, social media interaction peaked at more than 2,700/day.
Gayton produces a lot of great content but, as with any busy organization, will need to allocate staff and resources to compile the information to regular social media postings.