This video we created took 14 minutes of filming, turned into 2 minutes as a final product. The video was filmed to help First Things First generate interest and support through the Amazing Raise. Check it out!
The “F” Word can be scary.
Working in the nonprofit world, we hear this all the time:
Let’s have a Silent Auction to raise some money!
A Silent Auction is a great idea, but you have to:
- find donors
- plan an event
- organize the donations
- hope enough people show up
What if you could triple (or more!) the number of people who saw your auction items and not have to plan an event?
RVA Creative is here to help. We can help you build an online Silent Auction. You can send out the auction page in an e-mail, post it to Social Media and let friends and followers pass on the great deals to their friends.
Include photos, video clips, links to the sponsor’s homepage and more.
Take your Silent Auction to the next level with RVA Creative. Start planning your next Online Silent Auction and let us know how we can help!
How can we be intentional about social media?
The staff at Gayton posed this question, and RVACreative‘s staff worked with them to find their niche. Across Facebook, Twitter, LinkedIn, YouTube and Instagram, Gayton’s platforms enabled them to:
- promote and highlight upcoming/recent events
- build a sense of community around the brand (organization)
- connect to meaningful content from other sources
Each social network targets different audiences with different content. Using available tools, RVACreative helped Gayton target each message to its most critical audience through each social network.
How do we build followers?
Every organization asks this question. For Gayton, our staff created visual tools for the organization to promote their networks. Gayton’s staff then ran promotions to encourage new followers and connections.
We also built a new Gayton.tv platform to raise the profile of YouTube in their web content structure.
On a slow week, Gayton’s Facebook posts reach an audience of 300-600/day. When something significant is taking place in the community, the number reaches 1,000-1,200/day.
When they hosted their large, annual Christmas event, social media interaction peaked at more than 2,700/day.
Gayton produces a lot of great content but, as with any busy organization, will need to allocate staff and resources to compile the information to regular social media postings.
Fortis Group, LLC, is a year-old leadership development company based in Richmond, Va. When RVACreative started working with Fortis Group, the company had a DIY WYSIWYG (what you see is what you get) website designed through a third-party system, and a regular newsletter.
Being a leadership development company, reaching out to the workplace through LinkedIn was an important first step. We also built platforms on Facebook and Twitter and have published content on Fortis Group’s behalf to these platforms, including promotion of their monthly newsletter on these platforms.
What Does the Future Hold?
As a startup trying to built clientele, it is important for Fortis Group to continue showing their worth to followers across these platforms. Engaging content, quality posts and regular updates will bring followers (and clients!) to their doorstep. Social media provides an incredible front-door to engage with a prospective contractor before engaging in a long-term contract.
We continue to work with Fortis Group to develop additional content, including photo and video to use in marketing and branding. In 2014, we will begin working on their exhibition booth for trade shows and other events.