Fortis Group, LLC, is a year-old leadership development company based in Richmond, Va. When RVACreative started working with Fortis Group, the company had a DIY WYSIWYG (what you see is what you get) website designed through a third-party system, and a regular newsletter.
Being a leadership development company, reaching out to the workplace through LinkedIn was an important first step. We also built platforms on Facebook and Twitter and have published content on Fortis Group’s behalf to these platforms, including promotion of their monthly newsletter on these platforms.
What Does the Future Hold?
As a startup trying to built clientele, it is important for Fortis Group to continue showing their worth to followers across these platforms. Engaging content, quality posts and regular updates will bring followers (and clients!) to their doorstep. Social media provides an incredible front-door to engage with a prospective contractor before engaging in a long-term contract.
We continue to work with Fortis Group to develop additional content, including photo and video to use in marketing and branding. In 2014, we will begin working on their exhibition booth for trade shows and other events.